Letter from the President

Greetings

   Thank you for visiting our web site PlaySmart appreciates the opportunity to introduce to you our line of soft contained playground equipment. We believe PlaySmart playgrounds are the best in the world, and it is our hope that your research leads you to the same conclusion.

   Buying a soft playground is a substantial investment, but the up front cost is typically only a small component of a playground’s economic life. The right playground can generate tens to even hundreds of thousands of dollars every year over its entire life. An under performing playground can cost you tens of thousands of dollars per year in lost revenue. Revenue that you may not even be aware is being lost because it is from those customers that are not visiting your facility.

   Picking the right playground is simply too important a decision to risk making a bad decision. In choosing your playground supplier I would like to suggest that you enlist the help of those who will be your future customers, the children. Adults are not always exactly in tune with what children want, but children themselves know exactly what they like. Giving your customer what they want is of paramount importance in the leisure entertainment industry, and when it comes to soft playgrounds, children are the customers.

   Invest a day, or even a few days (it is that important), conducting field research on the playgrounds you are considering buying. Literally take as many children as practical to visit locations that already have a play system designed by the playground supplier you are considering. Let the children play and then get their feedback. Children will be very forthcoming and honest with their opinions. They will tell you which playground they would most like to return to and that is the playground that will make the best addition to your facility.

   Letting the children influence your playground purchase is the best way of choosing well, but while you are visiting existing entertainment centers also take advantage of the opportunity to talk with parents. How parents feel about the play equipment will also impact repeat business. Talk with the owners and managers as well, if they can spare the time.

   Soft playgrounds are a very visible and substantial addition to any facility. The role they play bringing in families, increasing revenue of your other attractions, and in your customer’s feelings about your business is just too important to take lightly. Before purchasing your soft playground, do your research. You will be glad you did.

Best regards,
Darrell Weaver, President
PlaySmart