PLAYSMART
is a family owned business founded on very
simple principles: do the best job you can, emphasize quality, and
always be honest and fair to the customer. This is a strategy that
has worked well as PlaySmart is now getting a majority of new unit
sales from customer referrals.
Founded in July 1993, PlaySmart set out to improve
on what we saw as deficiencies in the soft playground industry.
Playground buyers were not playground experts. They could not look
at a playground and determine whether or not the Event placement
was going to facilitate the best play opportunities for the children.
They could not analyze optimal traffic flow patterns and did not
realize which play attractions were good performers and which play
attractions had just been plugged in because they were inexpensive
to make. Playground buyers did not understand when repetition of
the same kind of play activity would reduce the overall appeal of
their playground, and they did not realize that materials were being
selected for their cost rather than for their performance.
PlaySmart was founded to address these issues.
PlaySmart created their Patented Tensioned Web Flooring System because
cargo nets made uncomfortable floors and foam covered platforms
wore out too quickly. PlaySmart created a diverse inventory of play
attractions because repeating the same play attractions over and
over again was just wasting the buyer’s money. PlaySmart focused
on the climbing, bouncing, exploring, sliding, and playing games
together that children really wanted to do rather than focusing
on flashy looks that attract an adults eye. PlaySmart recognized
that off the shelf playgrounds were not addressing the specific
needs of the buyers so we committed ourselves to developing the
ability to create custom designs.
PlaySmart did not set out to create a totally
unique style of playground; it just worked out that way. As we studied
the way children played and interacted with playgrounds it became
clear that wide open web floors were better than plastic tubes,
and Play Events were better than trails. Over time PlaySmart has
learned what materials perform the best and how to design with architectural
flair.
Since day one, PlaySmart has been completely dedicated
to building the very best playground equipment possible. PlaySmart
has resisted industry trends such as themed design and heavy use
of rotationally molded plastics because we do not believe that they
enhance the play experience for children. These are adult concepts
that appeal to adults. PlaySmart is, always has been, and always
will be, focused on creating playgrounds for children.
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